Josef McMatthews

Health and Fitness Advisor

With over 20 years of global experience in numerous areas of fitness, Josef offers a unique and multifaceted knowledge and skill base of the industry.

He has offered his extensive expertise to some of the industry’s largest players assisting in leadership training and management consultancy for their group fitness departments. Included in this business consultancy are things such as program development, quality assurance, recruitment, growth strategy and overall department success.

Josef has delivered over thousands of educational seminars on 4 continents, trained over 10,000 group fitness instructors worldwide as well as presented at the most prestigious industry conferences in the world.  Josef has also starred in popular fitness training DVD’s and has been featured in promotional materials for some of the largest organizations globally. 

Josef also has a particular talent to take a product and improve it remarkably. The perfectionist in him distils the message precisely for on-brand delivery. Creating, presenting or directing, Josef enhances the aesthetic and technical aspects. His charisma and engaging style makes the content he touches memorable. He is a phenomenal coach who can bring the best out of the talent as well as the brief. He has an eye for brand and beauty, and strategically aligns collaborating parties.